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Danes have begun spending more money.

Foto: Kaare Smith © Scanpix


Fresh optimism: Danes spending more

19. jul. 2013 13.37 English

Optimism has returned to the Danish economy, reflected in sales of homes, cars and groceries; generally, Dankort card sales have increased by 0.1 per cent.

“There are signs that there is a very slight improvement to be detected in the Danish economy. It’s not much, but we are noticing that consumers have become more optimistic. They’ve also begun spending a little more money, and the housing market looks slightly better too,” said Steen Bochian, a chief analyst at Danske Bank.

The Economic Council of the Labour Movement also discerns some optimism:

“We think things are looking better. The indicators that have been published are pointing upwards,” said director Lars Andersen.

Crisis not yet over
Nevertheless, the economic crisis is not yet over judging by the world economy. China still has relatively modest growth rates, while Europe is expecting negative growth of 0.6 per cent.

“We’re still finding it tough because the crisis is persisting throughout Europe,” said Bochian.

Danish industries benefitting
In some of the industries that have generally found it tough going during the crisis, the burgeoning optimism has begun to make a small impact, whether it be on sales of harbourfront homes in Copenhagen or grocery sales in Ullerslev on Funen.

“Things went really well over the spring. From April and May and through the summer, when things tend to be a bit quiet, we’ve had the best sales weeks that we’ve had for a long time,” said Torben Modvig from NCC Bolig. The home construction company is now selling twice as many freehold apartments as at the same time last year.

At the SPAR supermarket in Ullerslev, sales have risen by 10 per cent.

“I’m seeing our sales increasing week by week and we’re getting more and more customers in the shop,” said shop manager Eggert Christensen.

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