Consumption and market shares

A Dane, from the age of 15, on average spends 2 hours and 53 minutes daily watching television (2008). 29% of this time is spent with DR TV (33.7% from 5 p.m. to 12 p.m.). In addition the average Dane spends 2 hours and 17 minutes daily listening to radio, and DR Radio has 74.5% share of total radio listening in Denmark (2008). Futhermore, the Danes on average spend 42 minutes daily on the Internet.

Surveys from 2008 show that on average DR TV reach approximately 79.9% and DR Ra-dio 87.5% of the population in a week.

Of the time spent watching DR, viewers on average tune in to DR1 85.2% of the time, to DR2 14.3% of the time, and 0.5% of the time is spent to DR Update. This reflects the fact that DR1 is the broad channel and DR2 has specialised niche programming aimed at a narrower target group of viewers.

Listening time on DR Radio (74.5% of the total radio listening) is distributed over the stations with 5% on P1, 4% on P2, 20% on P3, 42.1% on P4 and 3.4% on other DR sta-tions. P1 and P2 are aimed at a specific audience whilst P3 (young people) and P4 (re-gional programmes) are broad channels.

Better news coverage

In 1999 DR merged all DR's news areas with a view to creating an even stronger and more efficient news coverage around the clock.

In 2008 DR had a total of 5,244 hours of news broadcasting. On a single day 2.6 million listen to the news on DR Radio and 1.2 million watch the news on DR TV.

Many users of www.dr.dk

A growing number of Danes at home and abroad are turning to DR's radio and television news on DR News Online. DR is extremely well represented on the Internet - www.dr.dk - with news, radio and television programmes, supplementary radio/TV articles and ser-vices. In 2008 approx. 888,000 user-visits every week to dr.dk were registered.