DR International Sales is one of DR’s independent departments and is thus not covered by the license agreement. The department is consequently self-financed. DR International Sales is the largest international distributor in Scandinavia, distributing an array of different, high quality programmes on a world wide basis. The programmes are produced by DR as well as by independent film companies and range within the genres of documentary, drama, children & youth and music & arts. As an international distributor, DR International Sales puts emphasis on taking in programmes that deal with current and global issues. Within the recent years, DR sales has expanded its distribution to territories such as the US, Middle East and Asia which are increasingly showing interest for the DR programmes, especially due to their high quality and focus on global topics.
Another important task carried out by DR International Sales is the archive sales, which involves the selling of footage and pictures from DR’s archive which extends from 1896 till today. Particularly footage from music events and of the Danish Royal Family is of great interest to the buyers.
DR - Danish Broadcasting Corporation